Did you know that the total number of mobile devices worldwide is expected to grow by up to 16.8 billion by 2023? That’s a lot. As mobile devices continue to increase, so do the business opportunities it provides. Today organisations, of all sizes and purposes, must have a mobile strategy for business considering the pervasiveness of mobile technology.
It is probably time you understood that mobile strategy means a lot more than just having a mobile app. Here are some tips that can help you craft advanced mobile strategies for a flourishing business.
Focus On Your Goals
Building a business app may not be as rewarding as you expect it to be. A paid app, on average, generates revenue of $500 a month, which is not much considering the efforts going into full-fledged mobile app development. Hence, make sure you align your strategies to fit your overall goals.
Don’t jump into taking up the latest trend unless it can be any real value to your long term goals. For instance, if your mobile app’s primary goal is to interface with customers, focus on those tasks only.
Pay Attention To User Experience
One cannot stress enough on the importance of user interface for mobile devices. Make sure your app design is user-centric and can ensure a good customer experience. All it takes is a single moment of confusion in navigation to turn away a potential consumer.
Make sure the app is optimized for mobile devices, responsive to all types of screen sizes, and has a fast loading speed.
Make Use Of Well Tested APIs
APIs (Application Programming Interfaces) provide a programming mechanism to interface with any other system or service. For instance, if you are developing an Android app, there are certain APIs that you can make use of to access system functionalities like contact syncing, camera control, and so on.
Similarly, web services like Google Maps can also be accessed via Google APIs. You can also integrate with social media services like Twitter and Facebook using their respective APIs.
Making use of these APIs helps you get access to third party data and build your user base by leveraging the existing platform and network of users from other apps.
Make A Scalable Strategy
As mentioned earlier, base your mobile strategy on long term projections and goals. The smartphone market is estimated to grow 10% more every year, meaning the app downloads too will double up in just three years.
Hence, it is necessary to be able to scale up to a growing number of users and design a strategy that can be flexible and can be improved upon as and when needed. Some app builders like Builder.ai not only help you build, but also run and scale your app, and therefore can be considered a good option for a hassle-free digital transformation experience.
Provide A Uniform User Experience
Make sure your services are seamless and uniform across all the digital platforms you use to interface with your customers. For instance, the design of your webpage and the mobile app must not be glaringly different, as it might confuse the users.
If a customer has added an item to the cart from their desktop site, it should be synced up properly with their mobile app as well. This way, even when the user switches from one platform to another, they will get to experience a streamlined experience.
A business app builder can come to your rescue here, ensuring you get to maintain uniformity across all digital platforms.
Back-Up Your Mobile Strategy With A Strong Team
If you are serious about a mobile strategy, which you should be, you should invest in hiring the right talents. Having a strong team of developers in-house will be a great advantage over time when you want to make quick feature updates and releases. It also helps customize your services to a greater degree and increases your business’s technical credibility.
Make Data Security And Privacy A Priority
A data-insensitive app is worse than a buggy app. When you are handling customer data, it is your responsibility to make sure it is well protected with proper data encryption and authentication technologies. Consult with your cloud service providers and security experts to make sure you take the proper security measures to protect consumer data.
Mishandling of client data can lead to the banning of apps in app stores and severe damage to your brand reputation.
The Wrap Up
As you can see, creating a successful mobile app strategy for your business is important to get the most business advantage out of it. Make sure you use the right app builders (like Builder.ai), have a strong team, ensure data security, and provide a consistent user experience for the right execution.