Today’s guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he’s using Apple Search Ads Basic and Advance to get incredible cost-per-installs.
06:48 How feedback from users is important and often necessary for increasing installs; maximizing AB testing for app design and flow contribute to an app’s popularity.
08:48 Need ideas on what app to invest, create, and develop? Quick tip: Check app trends and which apps are being featured!
09:46 Simple yet critical steps in the onboarding that can make or break subscriptions and retention.
12:20 How a pricing page layout (color, word placement, design) can heavily influence conversions.
14:25 The psychology of numbers (How to make your app pricing more appealing)
19:08 The inside information in running search ads: Should you do basic? Advanced.