San Francisco / Berlin / Tokyo – Following the successful launch of its in-house magazine, LTV, in the fall of 2019, Adjust has released the second issue. Created for marketers by marketers, LTV helps keep your finger on the pulse of the mobile marketing industry. It’s packed with actionable advice, crisp content, and captivating design, with exclusive interviews with leading global brands.
This edition focuses on the future of marketing and how automation will affect the industry. Features include:
- The Magic Delivery App: How Delivery Hero harnesses a culture of experimentation to win a bigger slice of the market.
- Prepare for Impact: Reddit, Gazeus Games, and Rocket Internet share their blueprints for collaborating with machine intelligence.
- Making it Happn: How Happn fuses AI and spontaneity to create perfect matches in the world of dating apps.
- Tribe-based marketing: How peer-to-peer shopping app Depop turned the traditional marketing funnel on its head.
- Bengaluru boom: Siddharth Jain, CEO of PlaySimple Games, gives us the inside track on how to succeed in India’s Silicon Valley, plus travel tips for first-timers.
Adjust’s co-founder and CEO, Christian Henschel, also offers his thoughts on how automation, AI, and marketing will work together in the future:
“We don’t believe AI will threaten marketers’ jobs, but it will take the drudgery out of them. Moving forward, automation can liberate us from the tedious and time-consuming tasks that we don’t want to do. Freedom from this routine gives us back the time to focus on creative and strategic thinking that can move the needle on campaigns.”
Adjust is a global B2B SaaS company that has grown out of a passion for technology and caters to the mobile app economy. Adjust’s platform incorporated various verticals like measurement, cybersecurity, fraud prevention, and marketing automation products. Together, they make marketing simpler, smarter, and more secure for the 32,000 apps working with Adjust. Global leading brands, including Procter & Gamble, Rocket Internet, and Tencent Games, have already implemented its solutions to secure their budgets and improve results.
Last year, the company secured one of 2019’s most significant funding rounds in Europe, raising nearly $230 million.
She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.