Posted By: Jason
At the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco, Snapchat CEO Evan Spiegel announced that a rebuilt Android app is anticipated to be rolled out by the end of the year.
Snapchat’s parent company, Snap, have previously acknowledged that the Android App requires updates, but Spiegel’s announcement is the first to place a time frame on the rollout.
The rebuilt app is anticipated to be more lightweight and less data-demanding, which it is hoped will attract new users to the app. In particular, Snap are hoping that the rollout will help attract users in emerging markets such as India and Indonesia; countries where low-data usage is particularly prized.
The move will likely be welcomed by Android users the world over, given that it has long been acknowledged that the Android app is vastly inferior to the iOS app. As a result, many marketers have previously noted that Snapchat marketing is inherently restrictive due to the UX and UI.
Marketing opportunities have undeniably limited by the poorly-performing Android app, narrowing the user base and thus restricting target demographics to iOS-only users.
Marketers will undoubtedly be hoping that the rebuilt Android app will now help to broaden Snapchat marketing horizons in the future, which may be especially lucrative for those targeting a younger demographic.
As well as increasing the marketing potential, the rebuilt Android app may help to improve the fortunes of the beleaguered company in general. Snapchat continues to struggle to attract new users, at the same time it is losing existing users – a toxic combination the company will be hoping to turn around as soon as possible.
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