Grocery Delivery App Development: 3 Lessons to Learn from Picnic App (Raised €250M in Funding)

Grocery shopping is one of the most convenient and pocket-friendly services used by us in day to day life. The online grocery market sales are growing rapidly and predicted to reach approximately 150billion U.S. dollars in 2025. Thus, there is ample room for your delivery startups to explore the digital space and expand your business. Recently, we came across a grocery startup, Picnic, which has disrupted the delivery market of the Netherlands. It has raised €250m in funding to develop a new, largely automated distribution centre which it hopes will come on stream within two years. Herein we have curated 3 lessons of the Picnic app that grocery startups can consider during grocery delivery app development.

Being a brick-and-mortar business, you might be facing certain problems like inventory management, timely deliveries, staff-retention, competitive pricing compared to an online platform. These problems have an optimum solution in the form of grocery mobile app development.

According to statista, the online grocery market sales worldwide has shown tremendous growth from 48billion U.S. dollars in 2016 to 150billion U.S.dollars in 2025. Online eCommerce is making the purchase of food items, vegetables, fruits, and other grocery products easy.

grocery delivery app development

Now, people are able to order groceries anywhere, anytime and get it delivered at their doorsteps. Thus, such an increase in revenue is predicted in the coming years. 

Nobody sits every month and make a long list of grocery items. People want hassle-free grocery shopping and thus, the number of users installing grocery ordering apps is rising. The craze of same-day delivery service has raised and shocked the industry. 

Obviously, by seeing such an increase in the on demand grocery shopping, you as a store manager must be looking for a grocery app development to boost your grocery business. 

So, in the world of intensifying competition of groceries, there is a grocery startup, named Picnic, which has recently raised  €250m in funding to develop a new, largely automated distribution centre. 

  • The Picnic app was developed in 2015 and currently delivers groceries in 125 cities in the Netherlands and Germany.
  • The €250m capital is said to be the biggest ever made funding in the Netherlands, beating the €227m raised by payment system Adyen in 2014 and the €243m raised by the coding platform GitLab last September.
  • The app for ordering groceries provides users with a huge range of products and free delivery for the next day.
  • The grocery app solution has included over 1000 products to their online platform on the basis of customer needs and suggestions.

Now, let’s check out three lessons of the Picnic app, which grocery startups can consider before developing a successful on demand grocery delivery app development.

3 Lessons of Picnic App Grocery Startups Need to Consider for Successful Grocery Delivery App Development

#1 Allow users to order from a wide range of products

Being a brick-and-mortar business, you must be finding it difficult to keep a record of inventories. With a bunch of excel sheets and papers to maintain, it becomes a tedious job to shuffle and look at the quantity every month.

But with the grocery delivery app, you can easily keep a track of inventories and can provide users with a wider range of product categories than what you are providing in your store. You can easily rent a warehouse and organize your products for a systematic same-day delivery service to your online users. 

To be among the top grocery delivery apps, you need a one-stop online supermarket for the users. Your app should have a seamless scrolling experience and a curated search filter wherein the targeted audience can find their products easily. 

Expert Tip: Let the in-app ordering an intuitive experience for your users. Keep a single tap ordering facility and easy navigation towards the payment process.  

#2 Deliver the order at the time chosen by the user

The app development is a popular business genre as it has managed to provide convenience to the users. With app like InstaCart, Amazon, you need to provide your users with the liberty of setting their own time slots. This function is beneficial for both parties, the business, and the users. 

You, as an owner of the grocery startup, can schedule the deliveries as per the time slots are chosen by the online users. On the other hand, users will receive their products whenever they want. This means it will avoid any clashes with your users as the delivery will be made when they are at home. 

Expert Tip: You can send a notification in the morning with a more specific time window so they get a reminder and stay at home to receive the parcel. Allow them to choose the time slots with an in-app calendar consisting of date, day, and time. You can also customize the calendar by providing different colors to specify already booked dates and timings.

#3 Integrate geolocation technology in your grocery app

The on demand economy has gained attraction with the real-time tracking functionality. The geolocation is beneficial for the users as it enables tracing “my location.” With the delivery app, your driver will never be misguided with the location. The users will get to know the real-time location of their parcel.

This technological advancement can avoid mishaps like late deliveries, and can build a trustworthy relationship with your users. It also engages the users in the app to check their product status. Likewise, the business can also keep an eye on the driver’s activities and can manage their work performance.

Now, before ending this blog let’s run down to some essential grocery app development features. You can keep these in mind while planning for your Android mobile app development or iOS app for groceries.

  • Social authentication
  • Search product
  • Add to cart
  • Order item
  • Schedule delivery
  • Pay online
  • Real-time tracking
  • Notification alerts
  • Review and Ratings


The mainstay of your grocery business depends on how your customers feel about the service, which is provided by you. Before planning to build a grocery app for your startup business, you just need to consider these lessons, which can help your online grocery business to flourish and stand out from your rivals.

In this rapidly growing world of on demand economy, there are no signs of slowing down in the growth of online grocery service. So, if you have an idea of the grocery delivery category, then you can cross-verify it with us. 

We are a leading mobile app development company and have already developed one of the most successful grocery delivery apps named Glovo. The grocery app has raised over €152.1M by 20 investors as of now. In fact, this app has been covered by many top websites like TechCrunch, Business Reviewer, and Business Insider. 

Considering exclusive features and functionalities like GPS tracking, cross-platform ability, image gallery and in-app payment, our team of mobile app experts make grocery shopping app development project successful.

grocery delivery app development

Image Credit: Glovo

 In case, if you have any query like:

  • What is the importance of building an MVP (Minimum Viable Product) of an app like Uber for grocery delivery app development?
  • What would be the complete development cost of an app for grocery delivery? 
  • How to develop an on demand delivery app?

Then, you can get in touch with us through our contact us form. One of our sales representatives will revert to you as soon as possible with apt mobility solutions. The consultation is absolutely free of cost!

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This page was last edited on July 18th, 2020, at 14:47.

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