Use this simple framework to increase your app’s virality.
#1: You better have users
#2: Make your customers look good
#3: Create a win-win for both users
00:40 – Guess what is the main, secret ingredient why an app is shared by users and goes viral.
01:13 – What is the ‘Look good, feel good’ formula for your users and why it’s soooo effective!
03:15 – Apps with previews tend to perform better – take advantage of this!
05:22 – Gifs of the app in action get more engagement from users.
05:39 – Refer-a-friend tactic gets you more downloads and conversions.
07:20 – Gift cards: Just how effective is this strategy.